Are you ready to get on the K-pop wave? Armani Beauty is embracing the trend by signing on Hanni, the lead singer of NewJeans, as its newest global makeup ambassador. This is a major move for Armani Beauty, and it’s sure to make waves in the beauty industry.

In this blog post, we’ll take a closer look at why Armani Beauty chose Hanni as its ambassador and what this means for the brand. We’ll also explore why K-pop is so popular and how it’s shaking up the beauty industry. So, if you’re ready to explore the world of K-pop and learn why Armani Beauty chose Hanni, keep reading!

Hanni is a rising star in K-pop, a genre that’s red hot on the music scene around the world today. Her group, NewJeans, set the record for the highest pre-order volume for a K-pop girl group’s album and has racked up 5.1 million followers on TikTok and 5 million followers on Instagram. On TikTok, #Hanni has had 1.6 billion views. Last week, NewJean’s “OMG” title track debuted as number 91 on Billboard’s weekly Hot 100 ranking in the U.S., making it the fastest K-pop group to make multiple entries on that chart.

Giorgio Armani, in a statement, said that he was attracted to Hanni’s expressive power and captivating individuality. Véronique Gautier, Armani beauty global president at L’Oréal, said that the Armani brand has something very interesting and quite paradoxical: It’s the champion of timelessness, but it’s also the champion of being always in tune with the times, with the now.

Hanni will first appear in campaigns for the brand’s new Power Fabric+ Foundation, starting in April, and Lip Maestro Satin lipstick, beginning in May. Power Fabric+ is a major launch for Armani in China this year and is a revolution in the long-wear efficacy of Power Fabric with a thin, invisible feeling, and comfort. The Maestro Satin lipstick, with its thin film coverage, has long-lasting, vibrant color and a new applicator.

In addition to Hanni, other Armani beauty faces and ambassadors include Cate Blanchett, Tessa Thompson, Sydney Sweeney, Zhong Chuxi, Jackson Yee, Regé-Jean Page and Barbara Plavin.

Armani Beauty’s decision to sign on Hanni as its global makeup ambassador is a major move for the brand and a sign of the times. K-pop is a quickly growing genre that’s shaking up the beauty industry, and Armani Beauty is embracing the trend. If you’re ready to explore the world of K-pop and learn why Armani Beauty chose Hanni, this blog post has all the information you need.