The movie-going experience is about to get a bit more interesting. AMC Theatres, the largest exhibition chain in the country, is introducing Sightline at AMC, a ticket pricing initiative that allows moviegoers to pay more or less for admission depending on their seat location within the auditorium.
For Those Who Prioritize Seating: Standard Sightline Seats
For those who prioritize their seat location, Standard Sightline seats are the most common in auditoriums and are available at the traditional cost of a ticket. Whether they want to be close to the screen or further back, moviegoers can choose the seat that best suits their needs.
For Those Who Prioritize Value: Value Sightline Seats
For those who prioritize value, Value Sightline seats are located in the front row of the auditorium, as well as select ADA seats in each auditorium and are available at a lower price than standard sightline seats. This option is only available to AMC Stubs members, including the free tier membership.
For Those Who Prioritize Comfort: Preferred Sightline Seats
For those who prioritize comfort, Preferred Sightline seats are located in the middle of the auditorium and are priced at a premium to standard sightline seats. AMC Stubs A-List members will be able to reserve seats in the Preferred Sightline Section at no additional cost.
Theaters that offer Sightline at AMC will provide a detailed seat map that outlines each seating option during the ticket purchase process online, on the AMC app and at the box office. The initiative kicks off on Friday at select AMC locations in New York, Chicago and Kansas City and will be expanded to all domestic AMC locations by the end of the year. Sightline at AMC is applied to all showtimes that begin after 4 p.m. at participating locations, but is not applicable on Discount Tuesdays, when all movie tickets are discounted to $5.
“Sightline at AMC more closely aligns AMC’s seat pricing approach to that of many other entertainment venues, offering experienced-based pricing and another way for moviegoers to find value at the movies,” said Eliot Hamlisch, executive VP and CMO at AMC Theatres. “While every seat at AMC delivers an amazing moviegoing experience, we know there are some moviegoers who prioritize their specific seat and others who prioritize value moviegoing. Sightline at AMC accommodates both sentiments to help ensure that our guests have more control over their experience, so that every trip to an AMC is a great one.”
It’s time to get creative and find the best seat in the house. With Sightline at AMC, moviegoers can now choose their ideal seat location and pay accordingly. Whether they prioritize seating, value, or comfort, Sightline at AMC has something for everyone.
Source: variety.com