In the world of e-commerce, the first month of a product launch is the most important. Whether you’re an experienced Amazon seller or just starting out, understanding the key steps to a successful launch can be the difference between success and failure. Kevin Pak, an experienced Amazon seller, has learned the hard way that launching a product without the right knowledge can cost you dearly. In this blog post, we’ll look at the 8 key steps that Pak has identified as essential to a successful launch.
From the pre-launch phase to the post-launch phase, Pak has identified some key steps that can help your product rank higher on Amazon and get more clicks. First, he recommends having great images and specific search-engine-optimized descriptors that hit the keywords related to your product. This increases the chances of a click converting into a sale. Pak also suggests using software to run a reverse ASIN search to look up competitors and see what words they’re organically ranking for.
When it comes to running an advertising campaign on Amazon, Pak recommends starting with an exact match type and a phrase campaign. He also runs a product-targeting campaign to target competitors listing the same products that he thinks are inferior to his or overpriced. He also recommends starting conservatively and with an automatic campaign, and limiting your starting ad budget to $15 to $20 a day.
Finally, Pak emphasizes the importance of pricing your product competitively at first. This could help you get Amazon’s new product badge, which is huge to help boost your ranking. He recalls a month being the longest he’s noticed a release badge granted to his product.
By following Pak’s 8 key steps, you can increase your chances of a successful product launch on Amazon. With the right knowledge and preparation, you can maximize your chances of success and avoid costly mistakes.