Verification on Twitter used to be free, but that’s all about to change. In a surprising move, Twitter is rolling out a new payment plan option for companies and brands who want to keep their gold checkmark. It’s called Verified for Organizations, and it could cost you a pretty penny.

According to a new report from The Information, Twitter is emailing businesses offering gold checkmark verification for $1000 per month. Any affiliate accounts under the bigger corporate account will cost an additional $50/month. This news was confirmed by another reporter, Matt Navarra, who shared a tweet about the new plan.

It doesn’t seem this subscription plan applies to media companies, which would be at risk of phony accounts posing as them and spreading fake news. Instead, it looks to be aimed at corporations like Target, Bank of America, etc. who are strictly in the business of selling goods and services. It also appears to be a way for Twitter to make quick cash, as they are currently dealing with lawsuits and staff shortages.

In addition to this, Elon Musk is still trying to get people to sign up for Twitter Blue, which is $8/month and guarantees virtual nobodies a blue checkmark. Meanwhile, tons of old legacy accounts, like journos and other people of note, continue to rock their blue checkmarks for free, while public officials now have grey checks.

It’s clear that Twitter is in the midst of a major transition, and it will be interesting to see how the new Verified for Organizations plan plays out. Will businesses pay the hefty price tag for the gold checkmark, or will they take their chances as an unverified user? Only time will tell.