Are you one of the many Netflix subscribers who share passwords with family and friends? You may be in luck. Recent reports suggest that Netflix may be walking back its plans to combat password sharing.
Netflix’s controversial update was met with nearly-universal disapproval from subscribers, many of whom outlined multiple living situations in which the new policy would not be feasible. Netflix has since removed the information from their official website and a spokesperson has stated that the new rules are only in place in certain countries.
The exact extent of the efforts to end password sharing have not been made clear, but previous reports have indicated that tracking IP addresses, login location and account activity could all eventually be on the table for U.S. subscribers. Another option floated has included asking subscribers to pay extra for the ability to share passwords.
It is estimated that Netflix loses up to $1.62 billion annually because of users sharing passwords. In response to this, the company stated that it will begin rolling out measures to monetize account sharing in early 2023. This includes the ability for borrowers to transfer their Netflix profile into their own account and for sharers to manage their devices more easily and to create sub-accounts.
Given the potential implications of Netflix’s proposed measures to end password sharing, it is encouraging to see that the company is listening to consumer feedback. It will be interesting to see how the situation develops over the coming months. In the meantime, let us know what you think of Netflix’s decision in the comments below.